Welcome to selected work of Icaro Diniz
Storydoer, interactive designer and art director.
Now as Lead Designer at MediaMonks.
I believe design can reshape the virtual-real world to help people adapt and build a prosperous future.
Say hello: +55 11 98750-4623
icaro.diniz[a]gmail.com • Linkedin • Instagram
SAMSUNG GALAXY
How to launch and replace the most purchased smartphone family, for a new one sold only online?
IDEA
We beat the internet - and the reasons for not buying this phone at launch, turning everything into responsive content for people.
ABOUT
We focused on reducing the main frictions that could hinder the conversion.
From posts with the main doubts regarding in forums to the behavior analysis in other countries, everything served as a creative input for the content of responses. More than empathy, we seek reciprocity of campaign communication, so we follow the same language as our audience: memes, quiz, personas ... The internet.
Supporting the campaign, we create a film that, more than product features, illustrated the journey of a young man in his online purchase and the result of having the Galaxy that is more in his hands.
MY ROLE
Creative direction + Strategy
CREDITS — 2019
AGENCY
PURPLE COW
CCO
CÁSSIO FILHO
CREATIVE TEAM <3
ENZO GIACOMIN
ENZO MAYMONE
GILMAR FRANÇA
GISAH ESTELA
THIAGO RABELO
PRODUCTION HOUSE
DELICATESSEN FILMES
DIRECTION
LUA VOIGHT + AKSA LIMA
FERNANDO SCHLAEPFER
SAMSUNG PAY
How to introduce and educate people on the habit of paying with smartphones?
IDEA
Everything Anitta does, Brazil copies. Even smartphone payments.
ABOUT
Inserting Samsung Pay in the day-to-day life of singer Anitta and streamer Patife was the humorous way we found to shape this educational campaign.
“Quem vê close não vê corre”. That's how we showed the backstage of Anitta, one of the biggest celebrities in the country, using Samsung Pay to buy the main props in her clips.
Do you want to sunbathe on the Rio favelas with electrical tape? Samsung Pay.
In addition to having these influencers, the repetition language also supported communication, as a way of encouraging the construction of this new habit.
MY ROLE
Creative direction
CREDITS — 2019
AGENCY
PURPLE COW
CCO
CÁSSIO FILHO
ART DIRECTION
ENZO GIACOMIN
GILMAR FRANÇA
THIAGO RABELO
COPYWRITING
GISAH ESTELA
GUSTAVO COSTA
PRODUCTION HOUSE
ONE STOP
JNTO
DIRECTION
TAVINHO COSTA
CAINÃ MENESES
KORRES
How to quickly build credentials for a new beauty brand in Brazil?
IDEA
We gamify product testing to increase spontaneous comments.
ABOUT
For the launch of Korres, a Greek cosmetics brand, we decided to take advantage of a behavior that stood out in other countries: people indicating and commenting spontaneously about the brand.
We transformed insight into communication strategy, gamified sampling, releasing more products to be tested according to comments and invitation from friends.
As part of the campaign, we also developed an e-commerce, in addition to content to present credentials and bring new salespeople and consumers closer to the brand.
MY ROLE
Head of Art + UX + Package design
CREDITS — 2015
AGENCY
PONG DYNASTY
CCO
MAURO RAMALHO
ART DIRECTION
ICARO DINIZ
FREDERICO FELIX
COPYWRITING
MARCELO DRUCK
PRODUCTION HOUSE
THE KUMITE
DIRECTOR
MANUEL NOGUEIRA
SAMSUNG
A promotional campaign that builds proud to own for multiple categories.
IDEA
We increased the brand value, even reducing the price of products.
ABOUT
A promotional retail action done intelligently: we unified different categories to bring more differentials, bringing examples from day-to-day to contextualize the use of each exclusive feature in a more realistic way.
As a result of the monitoring and integration between creation and media, we have zeroed inventories.
"UP House Dê um up na sua casa."
MY ROLE
Creative direction
CREDITS — 2019
AGENCY
PURPLE COW
CCO
CÁSSIO FILHO
ART DIRECTION
ENZO GIACOMIN
GILMAR FRANÇA
THIAGO RABELO
COPYWRITING
GISAH ESTELA
ENZO MAYMONE
GUSTAVO COSTA
PRODUCTION HOUSE
STUDIO ACACA
SAILOR STUDIO
DIRECTION
ÁTILA MEIRELES
RAEL FALKENBACH
FREDERICO FELIX
LUCCAS OLIVEIRA
COLGATE XD SHINE
How to show that we can highlight the brightness of each smile.
IDEA
To launch the teeth whitener product, we created a documentary starting the conversation about how to shine in your own way.
ABOUT
Opening a place to speak through a video-lab, women with strong personalities were invited to share their ideas and opinions, highlighting the value of each individual's beauty.
MY ROLE
Art direction + Strategy
CREDITS — 2017
AGENCY
YOUNG & RUBICAM
CREATIVE DIRECTION
ANDREA COTRIM
ART DIRECTION
ICARO DINIZ
COPYWRITING
ARIANE DIAS
PRODUCTION HOUSE
VICE BRASIL
NESTLÉ GELATO
How to launch a new product category creating new consumption rituals.
IDEA
100 ice cream parlors openings in a week. And inside the celebrity house.
ABOUT
To launch Nestlé Gelato, a new premium Italian gelato brand, we opened mini-gelaterias in the home of personalities from different segments, such as cinema, music, lifestyle and art.
The action, which focused on PR, brought the unmistakable texture and flavor to people's homes and reinforced the brand's premium positioning.
MY ROLE
Head of Art + UX
CREDITS — 2015
AGENCY
PONG DYNASTY
CCO
MAURO RAMALHO
ART DIRECTION
ICARO DINIZ
COPYWRITING
MARCELO DRUCK
PRODUCTION
DOUBLE LEFT
I believe design can reshape the virtual-real world to help people adapt and build a prosperous future.
Say hello: +55 11 98750-4623
icaro.diniz[a]gmail.com | Linkedin | Instagram